Keywords in SEO play a pivotal role in raising your website online visibility. What truly is an SEO keyword? Here's an in-depth exploration.

In digital marketing, a keyword is a word or phrase that users enter into search engines when they are looking for a certain service, product or information. SEO heavily relies on the use of these keywords in ranking websites.

The power behind SEO keywords lies in their ability to relate what users are searching for to the content that your website is providing. Cleverly using these keywords will help pull in the right audience and improve the likelihood of leads.

Having established the concept of an SEO keyword, let's look at methods for efficiently using keywords. Improving the use of keywords requires a balance. You want to include relevant keywords to appeal to search algorithms but not overuse your content with them.

One way is placing the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. You should also think about using keywords in the meta description and headers of your website, as these are points where search engines tend to look.

It's also essential to choose keywords that align with your targeted market. This means understanding their language, their internet search habits and their wants.

To sum up, a well-chosen SEO keyword can serve as a link between the user's query and your online content. It's a critical tool to succeed in the competitive world of digital marketing. However, the best results can only be achieved by using it effectively and responsibly.